SOCIAL, INNOVATION AND AI (half day)

Advertising is increasingly ineffective.

If you’re a brand in the 21st century your survival depends on discovering new ways to engage your audience.

In this session we look at how to create versatile and rewarding ideas that go beyond advertising.

We deconstruct best in class examples; we dive deep into social; and we explore how to make the most of emerging technologies. Plus we consider what AI means for human creativity and how best to make it work for you.

A group exercise in future thinking to get your team thinking differently.

Takeaways …

• Your Reason for Being

• Format busting

• Why givers get lucky

• Removing pain points

• Meeting your audience where they are

• Turning a problem into an opportunity

• How to choose the right channel

• AI and how to use it

• Making sense of social

Outcome

A team that feels more confident in breaking free of traditional formats; excited and no longer daunted by the media landscape of today and tomorrow.