Creative Direction
As a Creative Director I’ve led high profile advertising & design projects for many of the world’s leading entertainment brands - including the BBC, Sky, CANAL+, Nat Geo, Discovery, and CBS - and I’ve been fortunate to win awards at Cannes, D&AD, Promax & Creative Circle among others.
My approach is to create simple, surprising ideas which reward people for spending time with them.
You can hire me to work collaboratively with your in house team, to work or on my own to develop original concepts. I’m happy working across brand strategy, design and creative.
The brief was to create a timeless cinema ident for Studiocanal. We took a reductive approach, concentrating on the fundamentals of cinema: sound & light. The final piece was created by projecting movies through a glass installation. Created in collaboration with DBLG. Music by Oscar winning composer Alexandre Desplat.
A simple celebration of the power of stories delivered by the extraordinary Bryan Cranston to launch TV channel AMC in the UK. The concept for the campaign was that the only continuity would be the words of the poem; the directors of the other executions would be allowed their own visual interpretation with no prescriptions. This execution was the first and won a D&AD pencil.
I was invited to join the team at ITV to generate a new identity for the channel. When I suggested that every week for a year a new artist redesigns their logo I really didn't expect them to say yes. But that's exactly what happened. It's a television first. And a beautiful celebration of boundless creativity out there.
A Cannes Lion winning brand ad for Nat Geo which cost less than the award entry. We’d already shot the main film in the ‘Think Again’ campaign but as soon as we came across this remarkable quirk in the way our brains process text we knew we had to make just one more spot.
The challenge posed was how to reaffirm Sky as the true home of The Simpsons in the UK. How better than to reshoot the title sequence for real? The sequence ended up being used in the show itself for the Ricky Gervais edition, one of my proudest moments.
“I can think of few other people in our business who understand brands as intuitively. The clarity of Richard’s thinking has been enormously valuable on several of the projects we’ve worked on together. He’s good fun to go for a beer with too.”
“Richard is a genuine creative. He always listens with complete attention, then disappears into his own world to deliver something unexpected. He’s also a top bloke and great fun to work with.”
“Richard has been a precious partner for CANAL+ for several years. Together we’ve created many exciting and disruptive projects, constantly re-inventing TV design and promotion.”