Masterclasses

 
 

I’ve developed a series of masterclasses covering all aspects of the creative process. The sessions, which can be run in person or virtually, are a blend of illuminating anecdotes, collaborative exercises and applied thinking. They are fun, inspirational, and transformative.

To hire me to run the sessions for your team, or to chat about creating a bespoke creative thinking workshop, please get in touch. And if you’re an individual then check out these two in person sessions I’ll be hosting in London in January.

Like falling through a rabbit hole into a fantastic world of all things creative. Be prepared to be fascinated, captivated, educated, inspired and rejuvenated!
— ZEE BOZKURT, CREATIVE MANAGER, DISCOVERY
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How to Have Better Ideas

To discover truly great ideas you have to learn to think differently about the way you think. You’ll discover how in this inspirational and counterintuitive creative workshop.

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The Art of a Beautiful Pitch

Having a great idea only takes you so far - you also need to be able to sell it. In this workshop we look at how to prepare, how to structure and how to deliver a winning pitch.

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How to Write a Great Creative Brief

Most people who write briefs have never been taught properly how to do it. This masterclass is the remedy. We focus on the three principles of simplicity, inspiration & truth.

Thank you SO MUCH! I’ve had nothing but great feedback from the teams about all the sessions, they’ve really enjoyed them and more importantly found them incredibly informative and helpful for their day job so thank you!
— LAURA PYE, VP, PARAMOUNT UK
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How to Build a Brilliant Brand

Having a strong brand not only makes for fewer meetings and better ideas, it is also the only guarantee of survival in our rapidly evolving landscape. In this masterclass we discover 12 steps to becoming a brilliant brand.

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How to Take and Give Feedback

Giving and receiving feedback well is essential to a successful creative department. In this highly interactive workshop we get to grips with best practice in both giving and taking notes.

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What Makes a Great Idea Great?

We all seek to make great creative work, but what does that really mean? How is a great project different to a good one? And what techniques can you employ to make effective and award winning work?

Wonderfully insightful, disarmingly honest, truly inspirational, and wholly unmissable! Richard’s passion for all things creative is undeniable and it was a pleasure to learn from him.
— HELEN MORGAN-GEARY, Creative Manager, Fox
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The Power of Pictures

An illustration of the core principles of visual communication via a showcase of great photography and advertising - plus an outdoor exercise.

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The Power of Words

There are only 26 characters in the English alphabet. Yet the things you can achieve with them are infinite. In this workshop we unleash the power of words.

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A Fresh Approach to a Familiar Problem

A wealth of different techniques for coming up with a fresh approach to a creative challenge you’ve faced before. A powerful dose of creative rejuvenation.

An amazing couple of days of inspiration. It’s so good to be able to recharge and be reminded why we do all this. I thoroughly enjoyed it.
— GREG BRAYTON, Sr. Creative Producer, E!
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360, Social & Innovation

How do you create advertising that isn’t advertising? In this masterclass we explore a showcase of ingenious, boundary-breaking creativity and discover the power of the gift.

The Live Brief Sessions

In this five part workshop, we take a live brief from your organisation and use it as the basis for a full breakdown of the creative process. From getting inside a brief, though to ideation, evaluation and pitching.

Automatic Drawing

Tap into your creative subconscious with this leave-your-ego-at-the-door exploration of instinctive mark marking. No artistic ability required.

 
The team loved the masterclass! Fun and inspiring are the most recurrent adjectives.
— PAOLO LORENZONI, VP MARKETING, TINDER
Thank you for a superb session today. I’ve been in media for 20 years and I can honestly say it was one of the most engaging, entertaining, educational, actionable and memorable training sessions I’ve ever partaken in.
— Steven Davis, Exhibition Director, DCM
Richard’s ability to draw on his own personal experiences, as well as articulate the teachings & philosophies of some of the finest minds in the creative field, makes for an incredibly inspirational workshop. His focus on inclusion, engagement & encouragement allows for a truly authentic and safe space for creative minds. He is warm, funny and very clearly dedicated to creativity.
— TIMUR AHMET, CREATIVE, SKY
Thank you for a terrific and super inspiring few days!
— Ed Mallin, Head Of Creative, Premier League Productions
Inspirational! I was taken on a creative journey of enlightenment, only to find that through my own approach, attitude and appreciation of other creatives we can achieve anything. Diolch yn fawr!
— ELERI GRIFFITHS, Communication Officer, S4C
Just wanted to say a huge thanks for your workshops. I found them inspirational, valuable and very helpful.
— Ben Mckay, 3rd year student, Ravensbourne UNIVERSITY
Richard’s masterclass reminded me of why I adore learning things so much. He truly understands the mind of a creative and delivers a dynamic & engaging workshop with thought-provoking storytelling which will rewire your brain. I’m invigorated and ready to bring his revolutionary ideas to my workflow.
— BETHANY GIBLIN, Junior Creative, Sky
These sessions were so inspiring and beneficial to us all that I’m actually in mourning they’re over! They were so varied and insightful - definitely the best training I’ve ever had in my career. I feel rejuvenated and a lot more creative than before, so thank you.
— KIRSTY TAYLOR, Senior Creative, Sky
I had the pleasure of being in Richard’s workshops and enjoyed every minute. Richard kept the tone light, interactive, and fun. He was mindful to engage with everyone in the room, making us all feel comfortable. His itinerary was very well thought out. More than anything, Richard is extremely knowledgeable and just a joy to be around.
— SHERRON HANSON, Sr. Writer & producer, A+E Networks
Richard’s sessions were of huge benefit to all our creative team. From the hungry young pups to the grizzled old dogs, everyone came out raring to go on their next project, ready to put into practice their learnings from modules full of insight, inspiration, wisdom and humour. A thoroughly engaging speaker – with an encyclopaedic knowledge of the creative world, I couldn’t recommend Richard’s training days highly enough.
— IAN CLARK, Lead Creative, Now TV
Six great days of enlightening education, innovative ideas, and quite frankly, some very cool stuff. Richard’s workshops were excellently researched and delivered with a warm sincerity which made them all the more engaging. I genuinely looked forward to every session, and left each one feeling all the more knowledgeable and inspired.
— ANDY BUCKLAND, Designer, Turner Broadcasting
The course is brilliant! Crammed full of fantastic examples, methods and ideas to stimulate the creative process. Been a pleasure to attend.
— Tom Grevatte, Producer, BT Sport