BEING A BETTER CREATIVE LEADER (half day)
Making the transition from being a creative to a creative leader can be tough. You have to go from being a maker of great work to an enabler of great work. And it can feel like the ground has disappeared from beneath you.
In this collaborative session – designed for up and coming creative leaders, as well as experienced ones who’d like to improve their skills – we explore the principles you need to build and lead a successful creative team.
Among the topics covered are getting the dynamics of your team right, creating a fertile culture for ideas, leading brainstorms, delivering feedback and elevating an idea from good to great. Expect surprising insights from neuroscience and psychology – as well as hard won experience from my own 15 years as a Creative Director.
Take aways …
How to manage input as well as output in your team
When to step back and when to step in
The dynamic of a successful creative team
The right and the wrong way to run a brainstorm
How to deliver meaningful feedback
The art of listening
The four vertebrae – Challenge, Insight, Idea, Execution
Being tough on work, but kind to people
Outcome
More rounded, capable and self-aware creative leaders, better equipped to inspire their teams.