It is a tragedy of the advertising and design industry that too often huge reserves of creative energy and talent are co-opted into the mercenary business of creating desire among people for products they don’t need, and hadn’t previously realised they wanted …
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I’m not a fan of pitch templates. There is no surer way to deaden the vitality and spark of a creative idea than to compress it awkwardly into a pre-formatted PowerPoint or Keynote document …
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