How to Write a Great Creative Brief (half day)
Without a great brief the chances of achieving creative excellence are almost nil.
In this masterclass we cover the fundamentals of creating simple, insightful and inspiring creative briefs.
We explore why the best briefs are a blend of incisive strategy brought to life with creative flair. We pick apart some great briefs - and some terrible ones. We define the difference between the brief and the briefing. And we get to grips with quick techniques for finding a compelling single minded proposition.
Most people who write briefs have never been taught how to do it. This session is the remedy.
Topics covered include …
Who, What, Why (but not How)
Common mistakes of bad briefs
Unearthing arresting insights
Effective single minded propositions
Writing for briefs
The brief VS the briefing
The magic of accidents
“We’re so grateful for such a relevant, fun and engaging time with you, thank you so much. It was amazing to see some of the quieter members of the team contributing and coming out of themselves! There was so much useful information for everyone there, we’re still talking about how fab it was.”