HOW TO WRITE A GREAT CREATIVE BRIEF (half day)
Making creative work without a good brief is like throwing a dart at a board with a blindfold on: you might get lucky, but it’s very unlikely. And a big problem is that most people who write creative briefs have never been shown the best way to do it. This session is the remedy.
We explore how to write simple, insightful and inspiring creative briefs.
We explore why the best briefs are a blend of incisive strategy brought to life with creative flair. We pick apart some great briefs - and some terrible ones. We define the difference between the brief and the briefing. And we get to grips with quick techniques for finding a compelling single-minded proposition.
Take aways …
Where to hunt for arresting insights
The three ingredients every brief should contain
Common mistakes of bad briefs
Finding the right format for you
How to find your single minded proposition
The brief VS the briefing
How to make your brief compelling to read
Outcome
Shorter, more insightful and inspiring creative briefs, leading to more effective and award-winning work.
“We’re so grateful for such a relevant, fun and engaging time with you, thank you so much. It was amazing to see some of the quieter members of the team contributing and coming out of themselves! There was so much useful information for everyone there, we’re still talking about how fab it was.”