A FRESH APPROACH TO A FAMILIAR PROBLEM (half day)

One of the greatest challenges for any creative is how to find a fresh approach to a task you’ve already been given a bunch of times before. In this session we explore a series of strategies that can flip what at first appears to be a dead-end brief into a huge creative opportunity.

We’ll learn how to overcome repetition suppression in your audience, how to use oppositional thinking, and how to employ combinatory creativity. We’ll also dip into ways of using AI to push your creativity.

Along the way we’ll be making very unusual use of some ordinary everyday objects.

Take aways …

  • The Creative Cliff Illusion and pushing past the obvious

  • How to employ Oppositional thinking

  • Turning a problem into a solution

  • Making the medium the message

  • Finding a metaphor

  • Oblique strategy

  • Combinatory Creativity

  • Genre flipping

Outcome

A greater readiness to take on outwardly less exciting projects, and more innovative and surprising ideas across the board.