HOW TO HAVE BETTER IDEAS (half day)
The longer we work in a given field the more rigid our thinking can become. We accumulate assumptions about process, we gravitate unwittingly towards the conventional and it can get tougher to have original ideas.
In this inspirational, mind-opening masterclass I overturn some common misconceptions about the creative process and reveal surprising insights from neuroscience, art, history and nature that will enable you and your team to have better ideas.
Expect drug taking dolphins, an agoraphobic traveller and an iconoclastic nun …
Take aways …
How to mobilize analytic and spontaneous thinking
The difference between creativity and evaluation
Breaking down your process
The definition of a great idea
Finding the sweet spot of ‘optimal difference’
How to leave space for your audience
How to steal but not copy
Why subtraction is a creative act
How to find liberation in limitations
How to work with AI
How to manage self-doubt
Outcome
A much more confident creative team, able to quickly generate a higher volume of better quality ideas.
“The session was brilliant! Got me thinking lots for work-related matters and for personal projects, too.”
“Packed full of really engaging and inspirational information.”
“A HUGE thank you for yesterday. It was such a great session… both fun and insightful. We have had such great feedback already and all have gone away feeling very inspired and with new tools to help with the day to day jobs. It was so nice seeing everyone get so involved and it showed how much they enjoyed it!!”