How to Have Better Ideas (half day)
The longer we work in a given field the more rigid our thinking can become.
We accumulate assumptions about process, we’re pushed towards the conventions of our medium and it can get tougher to have brilliant ideas.
In this inspirational, mind opening masterclass Richard overturns some of the most common misconceptions about the creative process to reveal simple techniques for arriving at original, compelling & effective ideas.
Expect drug taking dolphins, an agoraphobic traveller and an iconoclastic nun.
Topics covered include …
Analytic vs spontaneous thinking
Creativity v evaluation
The magic of ‘flow’
Impostor syndrome
How to love your limitations
Aiming for the worst idea
How to steal without being a cannibal
Making the problem the solution
The magic of accidents