How to Take and Give Creative Feedback
One of the most important tools in the creative’s toolbox is the ability to listen. Being able to understand what a client means, even if it’s different to what they’re actually saying, requires a particularly well trained set of ears.
In this masterclass we explore techniques you can use to get to the heart of the client’s brief; how to handle even the most opaque feedback; and how to harness the the power of why.
We’ll also learn how to give meaningful & succinct creative feedback yourself.
Invaluable insights into one of the most important and often overlooked creative skills of all.
Topics covered include …
What’s being said VS what’s actually meant
Active VS passive listening
Blocking VS advisory feedback
The paraphrase technique
Your trusted critic
The one question you should always ask
How to be like water
Like, Concern, Suggest