THE LIVE BRIEF SESSIONS

In this five part workshop, spread over five half days, we take a live brief from your organisation and use it as the basis for an immersive breakdown of the creative process.

We kick off by exploring how to achieve the creative state of mind. Then we learn how to get inside a creative brief. Next we try out a range of failsafe ideation strategies. In the fourth session we explore how to evaluate and refine ideas. And in the final workshop we look at how to create a winning pitch.

These sessions are particularly helpful if your in house team doesn’t have much experiencing of working on larger projects and you’d like to grow their creative confidence and knowledge. At the end of the live brief sessions you’ll come away not only with a more capable team but with some great creative too.

NB The workshop can be compressed into fewer sessions if necessary.

Take aways …

• The ingredients of award winning and effective work

• The power of insight

• How to fill your buckets

• Failsafe idea generation techniques

• Brainstorms that actually work

• Refining creative ideas

• How to structure and present a wining pitch

• Becoming a better presenter of creative

Outcome

A team that is much more confident creatively, better at working independently, and able to take on bigger briefs.