The Live Brief Sessions
In this five part workshop, spread over five half days, we take a live brief from your organisation and use it as the basis for a full breakdown of the creative process.
We kick off by by exploring how to achieve the creative state of mind. Then we learn how to get inside a creative brief. Next we try out a range of failsafe ideation strategies. In the 4th session we explore how to evaluate and refine ideas. And in the final workshop we look at how to create a winning pitch.
These sessions are particularly helpful if your in house team doesn’t have much experiencing of working on larger projects and you’d like to grow their creative confidence and knowledge. At the end of the live brief sessions you’ll come away not only with a more capable team but with some great creative too.
NB The workshop can be compressed into fewer sessions if necessary.
Topics covered include ….
The ingredients of award winning and effective work
The power of insight
How to fill your buckets
Failsafe idea generation techniques
Brainstorms that actually work
Refining creative ideas
How to structure and present a wining pitch
Becoming a better presenter of creative
“The course has been fantastic from beginning to end.”
“Thank you so much for all the fantastic sessions! Definitely feeling inspired and all round more motivated!”