What Makes a Great Idea Great? (half day)

We all seek to make great creative work, but what does that really mean? How is a great project different to a good one?

And what are the ingredients you’ll need to give your next project the best chance of being highly effective and award wining?

In this workshop we take a deep dive into the workings of  brilliant creativity from across the globe. And we draw inspiration from the creative processes of Picasso, Orson Welles & Marina Abramovic. 

Plus, in the interests of balance, we also examine some jaw-droppingly terrible work and explore how it could be made better.

Topics covered include …

Insight, Idea & Execution

Simplicity 

Originality

Truth 

Craft

Reward

The Magic of Accidents