WHAT MAKES A GREAT IDEA GREAT? (half day)
We all seek to make great creative work, but what does that really mean? What makes a great project superior to one that is just … good?
In this session we take a deep dive into the workings of brilliant creativity from across the globe to explore the qualities of Simplicity, Originality, Truth, Craft and Reward. And we draw inspiration from the creative processes of luminaries like Picasso, Orson Welles & Marina Abramovic. Also - in the interests of balance - we examine some jaw-droppingly terrible work and explore how it could be made better.
Among the exercises is an enlightening discussion where attendees share a piece of creative that they think is great.
Take aways …
Distinguishing between Idea & Execution
How to define your idea in a single sentence
The psychology of grabbing and holding attention
How to tell ‘a simple truth in a surprising way’
How to push your medium
Why every engagement is a transaction
The five qualities of great work
Using the two times test
Outcome
A team more comfortable at understanding why an idea is working - or why it isn’t - and how to make it better.
“ You did an excellent job of engaging everyone and it was the perfect balance of receiving stimulating info, as well as group activity.”
“Incredibly useful and insightful.”