The Art of a Beautiful Pitch (half or full day)
A great idea is a wonderful thing. But until it exists in the real world, it’s just a great idea. If you want to make it happen, then you have to be able to persuade others of its value. In this session you’ll learn the art of a beautiful pitch.
We cover all the the essentials of how to pitch; whether that’s a promo concept to your CD or a 360 brand campaign to the board.
We look at both the content of a pitch and how to deliver it, defeating the demons of anyone who fears public speaking.
This is a great opportunity to give people a good understanding of the fundamentals of strategy too. By the end of the day they’ll be experts in defining Challenge, Insight, Idea and Execution.
To include a live pitching exercise allow a full day.
Topics covered include …
The pitch as a creative act
Handling your client and the questions to ask
How to make the most of time and space
The four vertebrae — Challenge; Insight; Idea; Execution
Pitching without Powerpoint
The coffee shop queue test
Lessons in delivery from Obama & Winnie the Pooh
How to use register, volume, prosody & pace
Why you have 16 seconds to win
“Insightful, beautifully told and inspiring. I’d recommend it for new, unexpected pitchers and battle-hardened pitchers too. There are some lovely gems to be gleaned from this fantastic course.”