The Power of Pictures (half day)

A deep dive into the power of imagery. 

We look first at photography and see how a series of iconic images can help us understand more about the principles of visual communication.

We consider art direction and the hierarchy of elements to be considered when designing for advertising. 

There’s a typographic tour as we explore this often overlooked creative tool.

And among the exercises in this workshop is a very simple technique that will get everyone - even the most reluctant artist - drawing great pictures.

Topics covered include …

The principles of visual communication

Adventures in typography

Strategies for exceptional off air

Visual economy 

1 + 1 = 3

Involving your audience

The power of context