The Power of Words (half day)
During this half day workshop we’ll learn 24 strategies for writing great copy, with an abundance of inspiring examples along the way.
By looking at examples not just from advertising but from fiction, poetry, letters and the wider world, we discover strategies everyone can use to make their writing more rewarding, impactful and effective.
And we work on some simple and fun exercises to help attendees craft their own great copy.
Topics covered include …
How to sneak up on your script
Write first, evaluate later
What’s your truth?
Rhythm and how to find yours
The universal in the particular
Creating momentum
The overnight test
Leaving space for the reader
Making cliché work for you
“Thank you so much for your time last week – I have had nothing but positive feedback from the team about the training, with some already using your tips to improve their writing”
“Thanks so much Richard! I’ve already had brilliant feedback from the team so thank you for all your inspiration and tips, very helpful and invigorating, even on a Friday! ”