THE POWER OF WORDS (half day)
There are only 26 characters in the English alphabet. Yet the things you can achieve with them are infinite. In this workshop we unleash the power of words. This session is full of inspiration both for hardened wordsmiths and less confident writers.
By looking at instances of excellent writing not just from advertising but from fiction, poetry, letters and the wider world, we discover simple strategies everyone can use to make their copy more rewarding, impactful and effective. Along the way you’ll be writing a letter of complaint - with some very particular constraints - and a six word memoir.
Take aways …
How to sneak up on your script
Why you should write first and evaluate later
How to unearth your truth
Rhythm and how to find it
Discovering the universal in the particular
Creating momentum
Employing the overnight test
Leaving space for the reader
Making cliché work for you
Outcome
Shorter, more powerful copy across all touchpoints. More confidence working with words and a more innovative use of them.
“Thank you so much for the masterclass. We really enjoyed it! The team left on a high, filled with inspiration. We had a flurry of messages with thanks for the session, with more than one of the team stating it was their ‘fave ever workshop’. ”
“Thank you so much for your time last week – I have had nothing but positive feedback from the team about the training, with some already using your tips to improve their writing”
“Thanks so much Richard! I’ve already had brilliant feedback from the team so thank you for all your inspiration and tips, very helpful and invigorating, even on a Friday! ”