One of the biggest challenges for any creative is finding a fresh way to promote something you’ve had to promote way too many times before. In this session we’ll discover how to flip the most inauspicious brief into a huge creative opportunity.
This session is specifically geared to teams at TV channels who create promos, but the strategies will be helpful to anyone who has to promote something with which they or their audience are over familiar.
You’ll learn …
How to be a detective (or a lover)
How to celebrate history
Traversing convention
Oppositional thinking
The value of constraints
Making the medium the message
Sound before vision
How to turn things upside down
Oblique strategy