What makes a great idea great? And how do you get yourself in the right frame of mind to have one? In this session we’ll cover the fundamentals of creative thinking, and we’ll explore practical strategies you can employ in the hunt for great ideas. 

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You’ll learn …

• Creativity as a state of mind

• The importance of distraction

• How to use your time (and when to flip)

• How to find a spark in the brief

• The currency of great creative

• Why you should use a pencil & have a wall

• How to steal well

• The magic of accidents

• Techniques for brainstorming

• How to define idea & execution