Having a strong brand not only makes for fewer meetings and better ideas, it is also the only guarantee of survival in our rapidly evolving landscape. In this session learn from the best - and worst - examples of brand behaviour. As well as exploring branding during a time of crisis.
You’ll learn …
The origins of branding
Situation, need, evaluation, brand
To discern if your brand is a barrier or incentive
The case for creativity
The case for speed
Best in class examples
How to find your brand idea
The choppy waters of brand purpose
The constituents of brand identity
Branding during a time of crisis