9am Friday, January 31st, Soho, London

There are just 26 characters in the English alphabet, but the things you can achieve with them are limitless - if you know how. In this inspirational and interactive 3.5 hour workshop you’ll learn how to make your copy more impactful and more effective.

By exploring examples of great writing in advertising, fiction, poetry, letters and lyrics, and through a series of short exercises, we’ll unearth simple strategies you can employ next time you need to conjure up some spellbinding copy.

You’ll learn how to sneak up on a script, how to discover the universal in the particular, how to build momentum and how to leave just enough space for your reader.

Everyone attending will receive the full deck of 150 slides.

Who is this workshop for?

Anyone who feels that their copywriting could be stronger. Maybe you’re a copywriter by trade. Or you have a role where how you communicate with the written word is important. Or maybe you’d like to have your first stab at writing fiction … However you work with words, there’ll be something for you here.