In this session we go beyond advertising to explore a showcase of ingenious creativity and innovation. Discover techniques which ensure your brand has a voice in our new era of communications.

You’ll learn …

• Why interruptive messaging is over

• The value of an organising principle

• How to choose the right channel

• What Sgt Pepper can teach us about media planning

• Why givers get lucky

• How to turn a problem into an opportunity

• Social media best practice

• How to TikTok

• The best metrics for success