Most people are capable of good work. But to make something great requires a certain kind of rigour. In this session you’ll learn the questions you need to ask of yourself and your work to transform OK into exceptional.

You’ll learn …

• The difference between Idea & Execution

• Simplicity

• Originality

• Truth

• Craft

• Reward

• The paradigm of Picasso’s bull

• The Watch Again test

• More and more of less and less