Having a strong brand not only makes for fewer meetings and better ideas, it is also the only guarantee of survival in our rapidly evolving landscape. In this session learn from the best - and worst - examples of brand behaviour. As well as exploring branding during a time of crisis.

You’ll learn …

• The origins of branding

• Situation, need, evaluation, brand

• To discern if your brand is a barrier or incentive

• The case for creativity

• The case for speed

• Best in class examples

• How to find your brand idea

• The choppy waters of brand purpose

• The constituents of brand identity

• Branding during a time of crisis